MUMBAI: Elizabeth Murdoch, the daughter of News Corp. chairman and CEO Rupert Murdoch, is stepping down as CEO of Shine, a move seen as an intent by the senior Murdoch to assign her a bigger role at News Corp.

Alex Mahon will step in as Shine Group CEO from September while Elisabeth will remain as its chairman.

Elizabeth said, ?As Shine further diversifies across genres, geographies and platforms, I believe that the continued growth of the company requires the chairman and CEO roles to be distinct and separate. Alex has earned this new leadership position in recognition of her substantial contribution to Shine?s growth from a single U.K.-based production company a decade ago to the global business we run today."

The division of duties will focus Alex?s attention on managing the operational business, while allowing Elizabeth to concentrate on identifying future strategic opportunities.