MUMBAI: CNN en Espanol has said it will launch its new Spanish language programming block CNN Latino in US for the Hispanic market.

CNN Latino is a new brand extension that targets the growing and diverse U.S. Hispanic market, delivering a broad spectrum of programming that will cover news, lifestyle, documentary, talk and debate as an alternative to traditional Hispanic networks.

"The U.S. market is so diverse and so large that there is room for two distinctive content options," said CNN en Espanol and Hispanic strategy for CNN/U.S SVP and GM Cynthia Hudson-Fernandez.

"There is a real demand for relevant, dynamic, quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multi-generational and proud to be bilingual. The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country."

CNN Latino will first launch in Los Angeles late January 2013, with a branded programming block of eight hours of customized content directed at the U.S. Hispanic audience. CNN Latino will broadcast in Los Angeles on KBEH-DT Channel 63, which is owned by Hero Broadcasting, and can be seen throughout the Los Angeles area, reaching more than 14 million people.

KBEH-DT Channel 63 will carry CNN Latino from 3pm-11pm (PT) and will include a locally produced debate show, along with unique lifestyle, documentary and talk programs and will engage with its audience through social media, local events and website. CNN Latino and its affiliate stations will have their own dedicated section on the world-wide Spanish-language site cnnespanol.com/ cnnespanol.com.