MUMBAI: In order to give a twist to the travel and lifestyle segment, Fox Traveller is launching the ?Un? campaign on 4 March.

The campaign will include shows as well as marketing that will lay stress on the fact that travel is best when it is unplanned and when one follows one?s heart rather than a map. The look and feel of the channel will also be refreshed.

Speaking to Indiantelevision.com, Fox International Channels VP marketing Debarpita Banerjee said that the campaign will add a new dimension to the channel?s tagline which is ?This Journey is Fun?.

?The campaign looks to build on the quality of impulse that exists when one decides to travel. The Un campaign is all about bringing out the joys of unconventional travelling. It will be reflected in the look and feel of the channel as well as in our content. The Un campaign will see the channel sport a new packaging from graphics to music,? she says.

On the content side, the channel is focussing a lot more on the 10 pm band with local and international content and celebrities.

Leading the way on the 10 pm band will be the second season of ?Life Mein Ek Baar? which kicks off on 18 March. Barbara Mori and her friends Yana Gupta, Archana Vijay, Diandra Soares and Kirat Bhattal will go out to explore the wilderness of South Africa. They take a South African adventure in exchange for their frantic city life. The girls engage in a host of activities ranging from adrenaline pumping sky diving lessons to shark diving; flying in a Gyrocoptor to attending tattoo conventions; surfing to an emotional tour of Nelson Mandela?s prison island. The show will air every Monday and Tuesday.?

The aim going forward will be to find shows that are relatable and aspirational to viewers. ?This is especially important as with the second phase of Das our reach will grow beyond the metros. We will be more accessible in the smaller towns,? said Banerjee.

Apart from using its own network to market the campaign, the broadcaster is also using social media. ?We will also launch a co- branded consumer contest with Yatra.com - ?Where will you signature take you?? On our Facebook page, participants stand a chance to travel around the world where their signature takes them. The initiative celebrates the UNplan experience and the joys of unconventional travelling. Consumers can submit their signature on the Facebook pages of Fox Traveller and Yatra.com," said Banerjee.

The signature will then be superimposed on the world map and the consumers will be asked to invite co-travellers for their trip. The top 100 winners will be sharing their ?happy traveler story?, which will be put up for voting. The top three most voted stories will be the winners. The selected winners will get the opportunity to go where their signature takes them.

MUMBAI: On 8 August 2012, Fox International Channels (FIC) has formally completed its 51 per cent acquisition of Eredivisie Media and Marketing (EMM). The Dutch Competition Authority (NMa) has approved the acquisition, clearing the last leg of regulatory nods.

EMM is a media company which got established by the 18 clubs of the Dutch Premier League (Eredivisie), Endemol and KNVB (Dutch National Football Association). It is responsible for exploiting the collective media and sponsorship rights on behalf of Eredivisie.

FIC senior VP, head of corporate development Frank Carrere noted, "With our investments in Latin America, Asia, Africa and now Europe, Fic has secured a leadership position in key TV markets with substantial growth potential while furthering News Corporation?s commitment to delivering an unsurpassed sports viewing experience to consumers across the globe.?

MUMBAI: Sony Pictures Television (SPT) has announced it has licensed several series including its three new scripted shows - ‘Last Resort, ‘The Mob Doctor‘ and ‘Made in Jersey‘ - to subscription broadcasters across Latin America ahead of the television trade event Mipcom in Cannes, France next week. The announcement was made by SPTsenior VP, distribution, Latin America, US Hispanic and the Caribbean Alexander Marin.

SPT has sold its new medical drama ‘The Mob Doctor‘ to FOX International Channels Latin America and ‘Made in Jersey‘ to A&E. Meanwhile, Sony Pictures Television Networks, Latin America has picked up ‘The Client List‘, which will premiere on Set this month, as well as the one-hour drama Last Resort to air on AXN in November. In addition, SPT has sold ‘Men at Work‘ and ‘Kathy‘ to Viacom International Media for Comedy Central.

Marin said, "Demand for our new slate of scripted series has been overwhelmingly high in Latin America. Whether it is thrilling dramas, light-hearted comedies or thought-provoking procedurals, our diverse catalog of US content equips broadcasters with a variety of high-quality shows that fit their programming needs".

‘The Mob Doctor‘ follows a young female thoracic surgeon who becomes indebted to the South Chicago mafia and is forced to moonlight as a "mob doctor" while also working full time at Chicago‘s most prominent hospital.

‘Made in Jersey‘ is a legal drama that centers on a working-class woman who uses her street smarts to compete with her more polished colleagues at a top New York law firm.

‘Last Resort‘ is a thriller set in the near future when the country is fractured and revolves around the crew of a U.S. nuclear submarine who become hunted after ignoring an order to shoot nuclear missiles. They escape to a NATO listening outpost where they publicly declare themselves to be the world‘s smallest nuclear nation with 24 nuclear warheads.
 

MUMBAI: Popular television channel for babies and toddlers, BabyTV, will offer a Mandarin language option for viewers in Singapore, starting 3 September.

Parents will be able to choose between English or Chinese for all BabyTV programmes to suit the learning needs of their little ones.

BabyTV, Fox International‘s 24-hour commercial-free channel for up to 4 year olds, offers a line-up of exclusive programming that blends learning and entertainment for babies and toddlers.

The introduction of Mandarin during children‘s early formative years will enable them to have a better command of the language, especially in Singapore‘s predominantly English-speaking environment. BabyTV‘s new language initiative also aligns with the Singapore government‘s direction in promoting bilingualism, particularly for Mandarin.

"The additional language offering in BabyTV programmes helps to create a bilingual environment for toddlers in Singapore," said FOX International Channels (FIC) Singapore VP and Territory Head Yvonne Tay.

"Television is a great entertainment and educational tool for young viewers when introduced in the right environment. By offering dual language options, we hope to further strengthen the educational value of BabyTV."

Added StarHub VP of Home Solutions & Content Iris Wee, "BabyTV is an instrumental part of our Kids Basic Upsize Group. The new Mandarin language option is a welcome addition and will help improve language skills among our young viewers. This also broadens the channel‘s appeal and provides more options to our StarHub TV customers."

Two new animated series, Big Bugs Band and Stick with Mick, will be airing this September to enhance the new arrangement. Big Bugs Band is an animated programme that introduces musical pieces from different cultures, allowing kids to learn and enjoy music at the same time. Stick with Mick brings children to a world of new vocabulary and concepts of opposites, shapes and colours.