MUMBAI: The Mayor of London, Boris Johnson, has announced new investment in London?s film, TV and animation industries to boost jobs, support home grown talent and attract high-end productions to the capital.

With additional funding, the Mayor?s agency can set its sights on new investment opportunities from markets like India, US, China and South America.

This week, a new tax relief came into effect operating in the UK for TV and animation production. To make the most of this opportunity, the Mayor is expanding the remit of Film London to bring in ?200 million worth of additional expenditure through TV and animation production and create 1000 industry jobs. He will invest ?2 million to broaden Film London?s reach, with ?750,000 ear-marked to promote the development of these sectors.

Already enjoying tax relief for film, London is now the third busiest city in the world for film-making after LA and New York. Film London, already working to facilitate major motion pictures shot in the capital, generated ?770 million in investment over the last four years alone and hopes are running high for the agency?s expansion into high-end TV, such as dramas, mini-series, franchise shows, international co-productions and animations.

Film London has been working with the Mayor since 2003 to deliver production opportunities and has the unique skills and expertise to help TV companies ? small businesses ? who lack experience, working with tax relief or securing inward investment.

The Mayor visited Ealing Studios - the longest continuing film studio in the UK - and home to the Downton Abbey set, as well as the pioneering ?performance capture? special effects studio Imaginarium.

Johnson said, "We are at the dawn of a new golden age of TV production in London. We have an unprecedented opportunity to grow this exciting sector to deliver jobs, produce more world class British drama and, above all, make London the city of choice for TV and animation production. It is time for London to fulfill its potential as the world leader and employer it is destined to be in this field. Let us make sure that all future Downtons are filmed on our turf".

BBC DG Tony Hall said, "These are certainly exciting times for television production. The BBC is already a huge supporter of talent in the UK, with Sherlock and Silk shortly due to begin shooting in London. The capital is already one of the most TV-friendly cities in the world and we look forward to continuing to play our part in this vital part of the British broadcasting ecology."

The creator of ?Downton Abbey? for ITV, Julian Fellowes said: "It is encouraging to feel that the tremendous, worldwide success of British high-end television is at last receiving some recognition and help".

Founders of The Imaginarium, Andy Serkis and Jonathan Cavendish, said, "For us, basing the Imaginarium in London is crucial. We have set up Europe?s leading Performance Capture studio here because of access to the best creative people and the most interesting clients, partners and co-ventures in the field of next generation story-telling. The introduction of tax relief beyond film to animation, games and television is very important to our business, and helps us in setting up our Academy to train young people into the digital future."

Film London Chairman David Parfitt said, "I would like to thank the Mayor for his continued support of Film London and the capital?s production industries. We are proud of the return on investment Film London has delivered for the city over the past 10 years, and with these new opportunities in the television, animation and games industries, we can cement London?s reputation as the greatest city in the world for all visual arts".

Ealing Studios CEO and MD of film and television James Spring said, "Ealing Studios are delighted that the government is continuing its support for the creative industries. The extension of the tax credit system for high-end TV has already led to increased activity from foreign productions as well as UK originated television. This, together with the continued and increased support from Film London and the Mayor?s office, help make London and Ealing Studios a world class destination for the best producers of film and television."

?Downton Abbey? Executive Producer Gareth Neame said, "We are fortunate to have one of the most vibrant TV production industries in the world here in the UK and much of that work has traditionally been located in the London area, which also boasts many of our most iconic locations. Britain is the second biggest exporter of TV content in the world and a tax incentive to boost local production and encourage incoming content is long overdue. As British producers we welcome this commitment by the government and particularly the Mayor?s increased investment in Film London to expand its remit so we can boost this vital sector of the creative industries."

Film London and the British Film Commission CEO Adrian Wootton said, "Having worked with the Mayor?s office for the last 10 years to transform the capital into a film friendly city, we now welcome the same task for high-end TV and animation. With the new fiscal incentives, coupled with investment from the Mayor, the capital has the potential to become a world leader for the production industries, retaining and creating valuable jobs and encouraging new investment to boost the economy".

In addition to this year?s budget (?1.3m) to promote London and a world film destination and provide a bespoke facilitating/brokerage service to those planning to film in the capital, the Mayor is investing a further ?750,000 through Film London for TV and TV animation.

This additional funding is from the Mayor?s Growing Places Fund (GPF), a fund used to support innovative ways of creating jobs and skills in emerging sectors, and is overseen by the London Enterprise Panel (LEP). Film London will report monthly to the LEP.

In 2012, there were 17,604 filming days ? making it the busiest year for filming since statistics began to be compiled in 2003. Filming volume was up by 21 per cent on 2011.

Although the city also hosted the Olympic and Paralympic Games 2012 was the busiest year ever for feature film (1,778 days) ? with a 42 per cent increase on feature filming in 2011.

Feature filming was down on 2011 in August (by 25 per cent) but rather than postpone filming to another year (or take the production elsewhere) productions filmed earlier in the year than usual ? for example there was a 50 per cent increase in feature filming in May.