MUMBAI: News Corp?s media and entertainment company to be created by the proposed separation of its businesses has been renamed 21st Century Fox.

News Corp had in December decided to name its media and entertainment company as Fox Group. The publishing subsidiary, though, will retain the name News Corporation.

The name, which will be effective with the separation, aims to draw on the company?s creative heritage, while also speaking to the future as well as the innovation that defines its portfolio of businesses. 21st Century Fox replaces the previously announced name Fox Group.

Rupert Murdoch will serve as 21st Century Fox chairman, CEO. News Corp COO Chase Carey will be 21st Century Fox president, COO.

Murdoch said, "Over the years, we have built a global portfolio of companies that has consistently defied conventional wisdom, and succeeded where others have failed because we are driven by a steadfast belief in great ideas, the power of imagination and the desire to thrill and engage audiences with enduring stories and experiences.

"21st Century Fox is a name that draws upon the rich creative heritage of our film studio, while also speaking to the innovation and dynamism that define all of our global media and entertainment businesses and will guide us into the future."

Reaching more than a billion people in 100 local languages every day, the proposed 21st Century Fox will be home to a global portfolio of cable and broadcasting networks and properties, including Fox, FX, FXX, Fox News Channel, Fox Sports, Fox Sports Network, National Geographic Channels and Star; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and Shine Group.

The proposed company will also provide premium content to millions of subscribers through its pay-television services in Europe and Asia, including Sky Deutschland, Sky Italia and its equity interests in BSkyB and Tata Sky, the joint-venture between News Corp and Indian conglomerate Tata Group.