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MUMBAI: Trace Sports, a channel dedicated to sports celebrities, will now air in Australia amid an aggressive regional expansion.
The move will enable Australian TV audience to view enthralling Trace Sports content amidst the fervor surrounding the biggest sporting event in the world.
While the world?s eyes are on London, subscribers to Sky News will have access to Trace Sports, giving viewers the opportunity to view exclusive programmes on the relationships, backgrounds, home lives, training and personal stories of champion athletes, as well as daily behind-the-scenes updates on all the action.
Until 12 August, viewers can watch Trace Sports? exclusive interviews and gripping profiles of Australian and International champion athletes such as Caroline Buchanan, Michael Phelps and Usain Bolt.
"We?re pleased to feature Trace Sports programming as a feature of our Programming dedicated to this year?s biggest sporting event on Sky News Multiview," said Sky News CEO Angelos Frangopoulos.
"These athletes spend a lifetime of hard work, discipline and perseverance. Trace Sports gives viewers un-paralleled intimate access to their lives beyond the completion," said Trace Sports MD James Ross.
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