Comedy Central US teams up with Twitter to celebrate comedy
MUMBAI: US broadcaster Comedy Central and Twitter have announced the launch of #ComedyFest.
MUMBAI: Viacom?s channel Comedy Central has created Comedy Central Enterprises, a new business division that will focus on building the brand through consumer products, home video, CDs and digital downloads, publishing, and live touring.
The announcement was made by Comedy Central president Michele Ganeless. Mitch Fried has been promoted to the newly formed position of Comedy Central Enterprises executive VP and will head up the new business division, reporting to Ganeless. Fried was formerly Comedy Central Live Entertainment senior VP.
Ganeless said, "In the increasingly fractured world of content distribution, success today means reaching fans everywhere. The formation of Comedy Central Enterprises strengthens our relationship with our fans. It?s another example of the kind of extension that keeps Comedy Central the number one brand in comedy. Mitch Fried is an experienced and innovative executive with a long history at Comedy Central. Respected and well-liked throughout the industry, he knows the brand intimately and is the perfect person to spearhead our efforts under the new Enterprises banner."
Comedy Central Enterprises will bring together a number of brand extensions under Fried?s oversight, including the previously independent Consumer Products, Home Entertainment, Records, Live Entertainment and Publishing divisions.
Under Fried?s leadership, Comedy Central Enterprises will incorporate everything from negotiating with talent representation to execution, distribution, production and marketing support of these ancillary businesses. He will seek to expand the network?s business partnerships with the talent community through omni-platform deals, which will encompass any combination of the division?s brand extensions.
Fried said, "By consolidating these brand extensions into a single business division with a common goal, we are in a better position to grow and strengthen the brand and provide our fans with what they want most, easily-accessible, high-quality comedy, both on screens and off. Forming the Enterprises division also provides benefits to our talent partners by offering them massive exposure to our fans and a multitude of opportunities and points of distribution to increase their own following and generate revenue by getting their content in front of an ever-widening consumer base."
Reporting to Fried are vice presidents Steve Raizes and Jack Vaughn, who will be charged with developing and maximising the synergistic elements of the new Enterprises division.
The businesses now reporting to Fried under the Enterprises banner include:
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