MUMBAI: Paresh Chaudhry has joined as Madison PR. The current CEO Veena Gidwani retires after a stint of 12 years on 30 June.

Chaudhry will be based out of Mumbai.

With over 24 years of experience in brand communication and reputation management experience across industries and key global markets, Chaudhry has worked with companies like Reliance Industries, Hindustan Unilever, Ranbaxy and Wockhardt. His last assignment was as group president -corporate communications, Reliance Industries where he reported to Reliance Industries Limited chairman and MD Mukesh Ambani. At RIL he was responsible for putting together systems and processes for effective global (internal and external) communications at RIL.

Through the years, Chaudhry has been involved in building the Ranbaxy?s corporate brand in North America, Europe and India. He was also associated with the campaign for aligning regional communication country teams to bring alive ???the transition to one Unilever brand? and driving the corporate name change from ?HLL? to ???HUL?. He is also the founder President of the Indian Forum of Corporate Communicators (IFCC).

Madison World chairman and managing director Sam Balsara said, "Paresh?s cross client category and cross country experience should help him add great value to our FMCG clients. Veena has done a wonderful job in building Madison PR into a specialist Brand PR consultancy and meeting the professional needs of our over 40 clients in Mumbai, Delhi, Bangalore and Pune and I wish her a very happy and fulfilling life ahead."

Chaudhry said, "I am delighted with the opportunity to work with Madison PR that has carved out a distinct and distinguished niche within the industry and is known for its strong values and relationships with some of the best known companies in Corporate India. I look forward to working with Sam & his team of professionals to take Madison PR to the next level."

Madison PR is a 12-year-old image management company specialising in innovative brand building techniques and campaigns. Its clients includes the likes of Procter & Gamble, Britannia, Godrej, Levis, Caf?? Coffee Day, Titan Fastrack, Parle Agro and many other brands; and has offices in Mumbai, Delhi, Bangalore and Pune.