MUMBAI: HBO is entering into a new marketplace. It has launched a joint multi?platform video distribution venture with Parsifal International. that will serve

HBO Nordich will serve Sweden, Norway, Finland and Denmark.

HBO International, content distribution president Simon Sutton said, "HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International. We look forward to working with this innovative company and making our new venture a great success." 

Parsifal will bring its expertise in the distribution of pay TV services on multiple platforms.

Parsifal International owner Peter Ekelund said, "I am very proud and excited to be a partner with HBO. The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens."