MUMBAI: Canada?s largest South Asian broadcaster, Asian Television Network International (ATN), has launched celebrity Chef Sanjeev Kapoor?s Food Food channel in Canada on Rogers Cable.

ATN has secured an exclusive programming alliance & licensing agreement with Turmeric Vision and has acquired the exclusive broadcasting rights to the programming content of the Food Food Channel.

The content shall also include programming that is produced in Canada by ATN that portrays culinary art of the local talent.

Food Food channel is a joint-venture between Sanjeev Kapoor?s Turmeric Vision and Malaysia?s leading cross-media group Astro All Asia Networks.

"Canadian?s of South Asian Origin consume on an average of over four million meals per day or 120 million meals per month and needless to say, we are excited about launching North America?s first International Food Network," said ATN President, Chairman and CEO Dr. Shan Chandrasekar.

The ATN-Food Food channel will feature shows like Sanjeev Kapoor?s Kitchen, Firangi Tadka, Sirf 30 Minute and Ready Steady Cook to name a few. Prominent personalities from the entertainment and food industry such as Chef Chinu, Chef Harpal, and Chef Rakesh Sethi shall also be featured on the channel.

MUMBAI: Spark Punjabi, the regional general entertainment channel from RBNL and CBS JV, is launching two homegrown properties - ?Rasoi Di Rani? and ?BIG Punjabi Jodiyan? in December.

The two new offerings, set to go on air starting 3 December and 10 December respectively, will engage with audiences across Punjab with content around the pegs of good food and great relationships, the channel said.

?Rasoi Di Rani? is Spark Punjabi?s first culinary show. Hosted by Reliance Broadcast Network Network culinary head Chef Rakesh Sethi, ?Rasoi Di Rani? is a face-off challenge between two Indian housewives as they attempt to showcase the "perfect" recipes for common dishes being prepared by both contenders. The show will air every Monday to Thursday at 5.30 pm.

?Big Punjabi Jodiyan? is a show that aims to bring couples closer through a quiz that tests their understanding of each other as they rediscover their compatibility and strive to win a jackpot prize. The show will be hosted by RJ-cum-VJ Dhanveer and will air every Monday to Thursday at 8.30pm.

A channel spokesperson said, "Staying true to our promise to provide variety entertainment to our audiences, we are proud to launch our two new homegrown properties - Rasoi Di Rani and BIG Punjabi Jodiyan. Both the shows will feature content pegs that will appeal to audiences, while providing marketers with multiple integration opportunities thereby enabling them to reach out to the target audiences more efficiently and effectively."

MUMBAI: Food and food lifestyle channel FoodFood is set to launch the new season of Tea Time today with episodes airing every Tuesday and Wednesday at 4 pm. The show will be hosted by channel?s resident food editor Chef Rakesh Sethi.

Over the half hour show, Sethi will share his experiences and experiments in the kitchen with his viewers and present international and Indian recipes that can be served during tea time or any snack time.

Foodfood channel promoter Sanjeev Kapoor said, "Our research showed us that housewives are always on the lookout for interesting treats to serve between meals. This show not only explains the importance of snack time to our viewers, but also provides healthy recipes that they can easily cook for friends and family."

Foodfood is a joint venture between Astro Overseas Limited (Astro), Turmeric Vision (TVPL) and Mogae Consultants.