NEW DELHI: Sach Ka Saamna, the format non-fiction show which is back for its second session on the newly launched general entertainment channel ‘Life OK‘ has initiated a campaign in to popularise its theme ‘Bhrastachaar ke khilaaf‘ (against corruption).

The campaign began with a unique engagement programme with students of Sri Ram College of Commerce of Delhi University taking a pledge to root out corruption via a special signature campaign.

Life OK head- content strategy Gaurav Banerji, show host Rajeev Khandelwal and singer Kailash Kher were present on the occasion. The interaction comprised a street play followed by a live debate and Kher‘s soulful rendition of the anthem of Sach Ka Saamna.
 
Banerji said, "Each one of us can bring about change and we strongly believe Sach Ka Saamna will take a lead in this change. "Ab Hogi Sach ki Nayi Shuruaat" and the unique signature campaign across the campuses is an honest attempt from our end to engage with the youth of our country and make them aware that they need to lead the change and be the change agents."

Khandelwal added, "There is a clear indication that there is a burning need among the young and old India alike for accountability at all levels and a corruption free future. Sach Ka Saamna will show our esteemed viewers the unfortunate ground reality of deep rooted corruption in our country."

The first leg of this initiative took place in Delhi and will be followed by a road show in Aligarh and Mumbai. At the culmination of this initiative in Mumbai, Sach ka Saamna will reveal the number of pledges given by students to root out corruption.

Sach Ka Saamna will also have multiple touch points for viewers to participate. ‘Sach Ki Call‘ will allow inspired viewers to call into the show and make their confessions, which will be aired subsequently on the show. There will also be a question of the day, ‘Ek Sach‘ which people from across the country can answer via social media, SMS or radio.