MUMBAI: Trey Parker and Matt Stone, the co-creators of ?South Park? and ?The Book of Mormon?, have tied up with The Raine Group, a boutique merchant bank focused exclusively on entertainment, digital media and sports.

They have announced the formation of Important Studios, a new venture consolidating Parker and Stone?s creative work and future projects into one company.
 
Important Studios will look to build on the duo?s unmatched success across the film, television, live stage, and digital platforms. Raine will take a minority stake in the company, providing advisory services as well as financing for future projects. Important Studios plans to continue the growth of the ?South Park? and ?Book of Mormon? franchises, create new content across different media, and expand distribution of Parker and Stone?s work worldwide.

Raine Group co-founders Joe Ravitch, Jeff Sine said, "Trey and Matt are unique content creators, having built two iconic global media brands. They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues. It has always been core to Raine?s thesis to align ourselves directly with extraordinary content creators, and we are excited to partner with Trey and Matt to create new global entertainment properties."

Parker and Stone said, "Having worked with several different studios over the years, we came to realise that our favorite people in the world are ourselves. We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity."