Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most meals.

The potato has been discriminated against for far too long. The mighty spud suffers silently as it is crushed between burger buns, forced into a samosa, drowned in ketchup. The potato is oppressed. Why isn’t anyone speaking up? Because frankly, we’ve taken the potato for granted.

When Taco Bell presented a product which has the potential to make potato great, Ogilvy stepped up to the challenge. The Crispy Potaco from Taco Bell has been promoted in a digital film starring Tanmay Bhat, an Indian comedian.

Tanmay pitches the product to investors, who are floored by the novelty of the product. With the potato being on the outside, the Crispy Potaco lets the potato really shine through, so much so, that you will want to put your money behind it.

Ogilvy Delhi vice president and head of digital Sidharth Shukla says, “Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.”

The brand’s first choice for this campaign was Tanmay, because of his ability to capture audiences through his humorous and entertaining content.