MUMBAI: Mumbai-based supply chain financing and working capital software specialist  Veefin group has made two senior hires - one in talent and the other in marketing and branding.

Gitesh Karnik comes in as chief human resources officer (CHRO) and Saurabh Kanwar has got roped in as chief brand &  marketing officer (CBMO).  Karnik’s main focus will be on optimising HR strategies to enhance employee engagement and performance.

Kanwar as his designation says will have the responsibility of  nurturing and growing  the brand Veefin and building  effective marketing plans.

Karnik has close to 25 years of experience working with companies such as Cyquator Technologies at the start of his career Integron,GE Money, Deutsche Bank, eNxt Financials, Hicare services, Magma Fincorp,  and Nearby Technologies. All along he has been either been involved in staffing or human resources.

Kanwar has mainly worked in advertising or marketing in mostly media companies. These include: Wirpo infotech, JWT,, MTV Networks, Walt Disney Television, Radio City, Channel V, Nex-Sales Solutions, Flarepath Digital (he founded this), Kommune India, ATKT.in, Kleinetics Datasports, Discontent Designs (he co-founded this), and now Veefin. 

Throughout his career, he has been an educator as well, being on the visiting faculty of St Xaiver’s College Mumbai and Jamnalal Bajaj Institute of Management were two of the colleges where found the time to teach