MUMBAI: Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

Emami Double Bull cement CEO and whole time director Vivek Chawla said, “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

L&K Saatchi & Saatchi India CEO and managing director Anil S Nair said, “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement Category.”

 L&K Saatchi & Saatchi India Executive VP - north and east Devraj Basu said, “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”