Mumbai: Tea start-up Chaayos and Ghee & Turmeric - a north Indian food brand have appointed platform-first agency Wondrlab to handle their creative mandates. The mandates cover integrated solutions for both brands.

Given that winter is a key season for tea aficionados, the martech start-up aims to highlight the new positioning of the brand by introducing a refreshing campaign for Chaayos, said the statement.

Talking about the two mandates, Wondrlab co-founder & managing partner – content platform Rakesh Hinduja said, “We are always on a hunt for opportunities that break the set protocol and bring in change which upgrades the lives of people. In a country with strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform first approach and open-minded clients we look forward to create some wonderful work for the brand.”

Speaking about the association, Chaayos co-founder Raghav Verma said, “This was seamless as the team was completely aligned with our vision and desire to keep the customer at the core of our business operations. Their thought process on our brand’s way forward resonated with us thoroughly, and we are confident that the upcoming campaign will yield amazing results!”

“It wonderful to be associated with Wondrlab. The Wondrlab team’s deep knowledge, experience and expertise across platforms was the need of the hour for the brand to execute a robust roadmap,” added Ghee & Turmeric head- marketing Sumeet Malik about the partnership.