Mumbai: Valvoline Cummins Private Ltd (“Valvoline Cummins”), the pioneer in engine oil manufacturing and a prominent global lubricant provider driving innovation in mobility, has officially commenced the 4th edition of its Mechanics' Month campaign, both globally and in India. This year's campaign, themed 'Mechanics Make the World Better,' is aimed at honouring the efforts of mechanics and expressing gratitude for their indispensable role in keeping society functioning smoothly. The brand dedicates the month of March and ongoing efforts throughout the year to celebrate and empower mechanics, whose invaluable work enhances our lives in numerous ways.
The focus of this year's initiative by Valvoline Cummins is to highlight the significant contribution of mechanics in enhancing the world's functionality by ensuring the efficient operation of engines and vehicles. Through this campaign, Valvoline aims to inspire widespread participation in acknowledging and appreciating mechanics worldwide. Mechanics are instrumental in maintaining vehicles at their optimal performance levels, consistently demonstrating their expertise and dedication, often in demanding situations and at unconventional hours. They stand as the unsung heroes behind the smooth operation of every vehicle, serving as the backbone of the automotive industry.
Valvoline Cummins encourages individuals to join in this month-long celebration by expressing gratitude to their trusted mechanics for their unwavering commitment. The campaign will utilize various mass media platforms such as radio, digital channels, and on-ground activities to raise awareness about the invaluable contributions of mechanics and encourage people to convey heartfelt messages to their local mechanics.
As part of its ongoing Muskaan Scholarship program, Valvoline is extending educational support to children of truck drivers, mechanics, and underserved communities. The scholarship program, catering to students from 9th to 12th grade, aims to facilitate their academic pursuits. Notably, scholarship recipients will receive mentorship from company employees, who will dedicate their time to provide guidance beyond academic realms. To date, the scholarship has benefitted 3500+ children, with plans for further expansion.
Valvoline Cummins marketing head Ipshita Chowdhury remarked, “Last year, our focus was on recognizing mechanics' pivotal role in sustaining societal functions. In 2024, we aspire to express gratitude to mechanics and inspire others to do the same, recognizing their indispensable role in ensuring the seamless functioning of our lives.”
Valvoline Cummins managing director Sandeep Kalia expressed enthusiasm for the fourth edition of Mechanics' Month, stating, “We are delighted to launch the fourth edition of Mechanics' Month, collaborating with mechanic professionals to celebrate their contributions to the automotive industry and recognize their vital role in keeping our engines running smoothly. In today's fast-paced world, it's imperative that we acknowledge and appreciate the efforts of mechanics in ensuring vehicle safety and performance, thus sustaining our way of life. Through these initiatives, we aim to raise awareness among consumers and express our heartfelt appreciation to mechanics for their dedicated service.”
