MUMBAI: The most important day for a business channel is undoubtedly the budget day and the channels take all measures to grab more and more eyeballs.

This time, the competition among the English business news channels was more critical with the entry of ET Now, the channel from the nation’s biggest financial daily.

However, as per the Tam data for 6 July, the genre remained unchanged with CNBC TV18 retaining its leadership position with 67 per cent channel share (CS 25+, All India), followed by NDTV Profit with 22 per cent share. Meanwhile UTVi and ET Now managed to bag 7 and 4 per cent viewership share respectively.

For the whole week (5-11 July) too, the TV18 channel enjoyed a 72 per cent share, while NDTV Profit had a 14 per cent share. UTVi with 9 per cent share was ahead of and ET Now (6 per cent).

Among the Hindi business channels, CNBC Awaaz maintained 69 per cent viewership while Zee Business got 31 per cent share on budget day as well as during the week under review, as per Tam (CS 25+, HSM).