MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign - wider light for brighter homes.

The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which claims to be 70 per cent wider than ordinary LED bulbs giving more brightness for homes.

Featuring two 30-second ad films, the campaign focuses on common life situations of the difficulties faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.

Wipro consumer care and lighting senior vice president and business head of consumer lighting and switches Sanjay Gupta says, “Our endeavour is to provide better benefits and comfort to our consumers. We were the first to launch colour changing LED tube lights in which one can change the colour as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.”

FCB ULKA chief executive officer Nitin Karkare adds, “When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right.”