MUMBAI: Netflix is showing its clout as its popular show Stranger Things’ has emerged as the most popular digital original series in most markets. Parrot Analytics’ Global Television Demand Report examined the demand for all digital original series in 10 markets (Australia, Belgium, Italy, Netherlands, South Korea, Greece, Switzerland, Brazil, UK, US).
While Netflix is shifting its focus more and more towards originals, the survey report has proved it is definitely helping the company’s popularity. In six markets including Australia, Belgium, Italy, Netherlands, South Korea, Greece, the Netflix original Stranger Things is the most in-demand original series.
Star Trek: Discovery and Black Mirror from Netflix have been placed among top 10 in-demand originals in the most of the surveyed markets. Other than Netflix originals, Amazon Prime Video’s The Grand Tour has also been placed as a popular one in the list in all markets.
While globally the demand for OTT services has increased dramatically, the willingness to pay for subscription is still not very high in the markets. Parrot Analytics carried a survey across four markets including Brazil, Italy, UK, US. In Brazil, over 40 per cent of the people are not willing to opt for SVOD subscription. Over 45 per cent of respondents and nearly 50 per cent of the respondents in the UK and US respectively are not willing to subscribe to any video subscription streaming services.
Italy came out as an odd market in the survey as over 70 per cent of people in Italy are willing to subscribe to one or two SVOD services, much higher compared to the other three markets. Only 18 per cent of people in this territory are not willing to subscribe to a subscription video streaming service.
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