KOLKATA: The historic brand in media and entertainment, 20th Century Fox, officially sees its end. Media conglomerate Disney announced that it would be rebranding 20th Century Fox Television as 20th Television. 

According to media reports, the move is aimed at curtailing consumer confusion over the two brands after last year’s merger. Earlier in January, Disney shredded 'Fox’ from 20th Century Fox and Fox Searchlight.

After the rebranding, the famous logo and title card, which has the words 20th Television on focus, will remain the same but without the words ‘Century’ and ‘Fox’. Disney has also renamed its other television studios. It has changed ABC Studios and ABC Signature Studios to ABC Signature while Fox 21 Television Studios will become Touchstone Television.

"Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of The Walt Disney Company," Disney television studios president Craig Hunegs said.