New Delhi : The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, on Thursday appointed Siddharth Jain as its secretary general.

An industry veteran, Jain's career spans over three decades. Until 30 April, he was working with Turner International India Pvt. Ltd. as SVP and managing director - South Asia.

Commenting on the appointment, IBF president, K. Madhavan said, “Siddharth has demonstrated great competency in nurturing efficient, talented cross border teams of industry experts and is highly adept in driving innovation to turn adversities into opportunities. Given his remarkable expertise in leadership and advocacy, business strategy, corporate governance and compliance, we are confident in his ability to steer the IBF on a path that helps realize the sector's value chain to the optimum. I, along with the rest of the IBF members, welcome Siddharth and wish him the very best for his new role.”

Jain is an accomplished enterprise business leader known for expertise in business strategy, revenue/profitability/EBITA growth, financial management, sales & marketing, business development, international brand launches & development, account management, strategic alliances & partnership development, relationship management, and corporate governance and compliance stated IBF in a release.

Meanwhile, IBF is being renamed as Indian Broadcasting & Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. IBF is also in the process of setting up a separate subsidiary to facilitate the entry of OTT players.

The subsidiary will be carrying out various activities for its member OTT players including handling the day-to-day activities of the industry-led Level-II appellate Self-Regulatory Body (SRB) called Digital Media Content Regulatory Council (DMCRC) for non-news digital OTT platforms, similar to Broadcast Content Complaint Council (BCCC).