Mumbai: InMobi on Wednesday announced the appointment of Todd Rose as senior vice president of global business development. He will be based out of San Francisco and report to InMobi Group co-founder and CEO, InMobi Marketing Cloud, Abhay Singhal.

Rose joins InMobi to operationalise and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth, said the company in a statement.

“We’re thrilled to welcome Todd to lead our business development team, build on our growth and spearhead the next chapter of global expansion,” said Singhal. “Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead.”  

Previously, Rose worked for InMarket as chief business development officer. He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years. He managed all platform and publisher partnerships and helped transition NinthDecimal from a Wi-Fi advertising network to a leader in mobile location intelligence.

Earlier in his career, Rose led business development for YP / AT&T Interactive and had stints in management consulting with both McKinsey & Company and Marakon Associates.

“InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals,” said Rose. “The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world.”