Mumbai: Online fantasy gaming platform PlayerzPot has been announced as the official associate sponsor for the South Africa Vs Sri Lanka series, in partnership with ITW Consulting. This is the first on-ground cricket sponsorship for the gaming brand.

PlayerzPot will take this opportunity to emphasise on the innovative features of the platform and establish itself as India’s ultimate gaming destination, across gaming genres, said the company in a statement on Thursday.

“With avid cricket fans always on the lookout for matches that keep them on the edge of their seats, we at PlayerzPot, are pulling out all stops and taking their love for the game to the next level," said PlayerzPot CEO Sunil Yadav. "We look forward to witnessing a close contest and many exciting match moments between two of the most dominant teams in World Cricket and a fruitful collaboration with ITW.”

As part of the association, the brand’s logo will be featured on the playing pitch as well as on the branding backdrops. PlayerzPot is also engaging the users on their digital platforms, through a social media contest that will include fun activities and a trivia contest, with a chance to win enticing rewards.

The company recently underwent a rebranding earlier in the year and even ran the high-decibel ‘PlayerzPot Pe Khela Kya?' campaign, ahead of IPL in April 2021. And with this sponsorship, it is now gearing up with strategic plans for the upcoming T20 World Cup and IPL part 2.