MUMBAI: The Ben 10: Omniverse series will air on Cartoon Network India starting 26 November, every Monday to Friday at 5 pm.
Cartoon Network territories covering over 178 countries and 27 languages will for the first time premiere a series closely together with a coordinated global campaign that began in the United States in September.
Turner International India and South Asia Director Content Krishna Desai said, "Ben 10 is Cartoon Network?s most successful original global franchise that has transcended geographical borders and has grown beyond television to become one of kids? most celebrated brands.
"Ben 10: Omniverse has received a phenomenal response globally and we are very optimistic about its success in India as well. The 360 degree promotional strategy is sure to boost the excitement and buzz around the launch of this latest series."
The launch of Ben 10: Omniverse in India coincides with the launch of an on-air contest, online games and retail products to give kids a truly immersive and enthralling experience. Kids can also engage themselves on CartoonNetworkIndia.com, which has a dedicated microsite on Ben 10: Omniverse featuring exciting games, videos, fun facts, and wallpapers.
Cartoon Network Enterprises, the licensing and merchandising arm of Cartoon Network, is launching six Ben 10 Comics in partnership with Penguin Books to coincide with the launch of the Ben 10: Omniverse series, Ben 10 Comics and Ben 10 Magazine are now available in retail stores such as Landmark, Crossword, Time Out, Big Bazaar and at individual book stores across India for Rs 75 and Rs 60 respectively.