Mumbai: Building on the launch of its new show "Aggar Tum Na Hote" on 9 November, Zee TV introduced a special social media campaign - the #AggarTumNaHote movement to give viewers a platform to acknowledge the contribution of that one special person who has been a Niyati in their life, standing by their side and egging them on through their toughest times.
The campaign is inspired by the show’s storyline and lead characters. Airing every Monday to Friday at 10:30 p.m, "Aggar Tum Na Hote" is the story of a mentally unstable, rich, young man, Abhimanyu Pandey (played by Himanshu Soni) whose only ray of hope is his nurse Niyati Mishra (played by Simaran Kaur) who refuses to give up on him even after the senior-most doctors have thrown up their hands.
The movement was well-received on social media as several actors of the television industry such as Anita Hassanandani, Karan Wahi, Deepika Singh, Ravi Dubey and Krystle D’Souza joined the conversation on Instagram to acknowledge the special Niyatis of their life. While some acknowledged their friends and family as their motivational force, others made use of the platform provided by the movement to thank their colleagues and doctors.
