MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has elevated Kartik Mahadev to the role of business head of its premium channels cluster post the departure of incumbent Shaurya Mehta last week.

Mahadev joined ZEEL in February 2019 as Head – Marketing and Communications. Prior to this, Mahadev has worked with Star Network as VP Marketing – Star Sports from May 2017 to January 2019, where he led the brand strategy and communication approach to building a multi-sports culture in the country with impactful community initiatives such as the 'Khelo India School Games' and 'Khelo India Youth Games' that encourage society to play more. He joined Star Network in October 2016 as VP – Channel Maketing Star India.

For more than two years, Mahadev was also part of Mondelez International. He began his role and led the launch of Cadbury Bournvita Biscuits in India in March 2014.

Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. In 2017 Mehta was appointed as Essel Group's lifestyle channel- Living Foodz COO and last year he was given the additional role to Head Premium cluster.