MUMBAI: From marketing TV sports channels  to  building a cricket franchise team. That’s the leap that Mayank Dayal has taken. Dayal has been hired as marketing head at Gujarat Titans. He  brings over two decades of strategic marketing experience across major media and sports brands, including Sony Pictures Networks India, Viacom18, and Star India.

In his new role, Dayal will lead brand growth and fan engagement strategies, driving innovative marketing initiatives to strengthen Gujarat Titans' identity both on and off the field. He will oversee content development, partnerships, social media expansion, and matchday experiences.

Previously, Dayal served as sports marketing head at Sony Pictures Networks, where he played a pivotal role in enhancing the brand’s footprint. His tenure at Viacom18 saw successful campaigns for Comedy Central and Nickelodeon, while at Star India, he developed brand integration strategies for key advertisers.

Dayal's extensive expertise and innovative vision are expected to propel Gujarat Titans' ambitions to become one of the most engaging and entertaining franchises in the IPL ecosystem. Said he: "I’m beyond excited to step into my next adventure—leading marketing for Gujarat Titans. This isn’t just a role for me; it’s a dream opportunity. To be at the heart of the business side of sport, in a sport I have loved and played, is an exhilarating challenge. And in cricket, there is no bigger stage than the IPL."