MUMBAI: Taj Television has acquired the media rights for Glasgow 2014 Commonwealth Games for Indian subcontinent which includes markets like India, Pakistan, Sri Lanka, Nepal and Maldives.

The media rights package includes both free-to-air and subscription television rights, along with internet, mobile and radio rights. The financial details of the deal were not disclosed.

As part of the deal, Taj TV will promote the Glasgow 2014 Commonwealth Games across all of its network channels and carry extensive live coverage on Ten Sports.

Taj TV will also work with the national free-to-air broadcasters in each country enabling them to broadcast highlights of the 17 sports on show across the 11 days of competition at Glasgow 2014.

Taj TV is the company under which Zeel?s sports broadcasting business operates which includes Ten Sports, Ten Cricket, Ten Action+, Ten Golf and Ten HD.

Zeel Sports Business CEO Atul Pande said, ?This acquisition is testament to our commitment to reach out to a wide audience base across the Indian sub-continent with the most interesting and compelling programming. We are delighted that our viewers can now be part of the Commonwealth excitement as they watch, share and celebrate the Glasgow 2014 Commonwealth Games."

Glasgow 2014 will be the biggest multi-sport event Scotland has ever hosted and around 4,500 athletes from 71 nations will take part in the Games.

?The arrangement we have reached with Taj Television to become one of our broadcast rights holders is a strong indicator of the success of our commercial programme in this sector. Through Taj?s efforts, we look forward to sharing Scotland?s biggest sporting spectacle with audiences across the continent," said Glasgow 2014 chief executive David Grevemberg.
The sale of broadcast right packages around the globe is a key part of Glasgow 2014?s commercial programme which aims to raise ?100million in revenue through licensing, merchandise and ticketing.

"A key aim of Glasgow 2014 is to ensure as many people as possible across the world can share the experience of an outstanding Commonwealth Games in Scotland and the sporting achievements of thousands of great athletes from across the world," he added.