MUMBAI: Fastrack had undertaken a new campaign called Never Have I Ever Shoplifted in Mumbai inviting its fans to try their luck at shoplifting from its Viviana mall and Gokhale Road stores. This ground extension of the brand’s ‘Never Have A Never Have I Ever’ campaign urges the youth to embrace the lighter side of life. The activity in Mumbai is a part of a national drive which saw the campaign successfully rolling out in over 10 stores across the nation in the past month.

The activity held at Mumbai saw a total footfall of over 230 customers. The participants were given an exciting 20 seconds to shoplift tagged products, with lucky winners walking away with priced Fastrack watches. 

The campaign first went live on television on 20 February 2016 with three cheeky ad films and was complimented by a microsite.

The microsite allows users to choose from a variety of causes and share personalized GIFs, making for free expression and fun conversations using the hashtag #NeverHaveANeverHaveIEver.